Responses to change

Firenze Prossima – Participatory Pathway 2021 is the City of Florence’s participatory pathway on the Municipality’s new Structural Plan and Operational Plan. LAMA won the Administration’s tender in a joint venture with Sociolab Impresa Sociale as lead partner. A hybrid, next-generation citizen engagement pathway, that held together the physical and digital dimensions, mixing live assemblies, mobile stations around the city, and online webinars, with specific tools to target different citizen audiences. Specifically, LAMA handled the project’s institutional communication, online and offline, and the Urban Innovation Lab call for university students.


Logo di Firenze Prossima

Labirinto is a social cooperative that has been running personal services in the territory of the province of Pesaro and Urbino and neighboring provinces since 1979. For the entire social cooperation sector, the impact of covid has accelerated the need to adjust internal organization and development strategies in order to improve effectiveness, efficiency, performance, and more generally the very sense of the role that the private social sector, especially cooperatives, plays in the resilience of welfare and social protection systems. Labirinto has therefore commissioned LAMA to support the cooperative’s management in a consultancy process aimed at addressing both aspects of internal organization and elements of development strategy.


LAMA was the entity responsible for the acceleration activities of COOP2030-the national call for proposals promoted by Coopfond and Legacoop created with the aim of supporting the transition and strategic repositioning of small and medium-sized cooperatives toward development models consistent with the Sustainable Development Goals of Agenda 2030. LAMA designed the acceleration model and supported the 10 winning cooperatives for 8 weeks, with a specialized team of mentors and experts built around the needs of each business case.


For CMB Immobiliare tackling the “Città Contemporanea” intervention in Milan (500 new accommodations) was a new challenge: a more refined product, for a younger, more international target of clients.

In 2017, LAMA carried out a CAWI survey on more than 2,500 potential customers, with the purpose of better profiling the characteristics of the “Typical customer”. The results of the survey guided the design of the communication and marketing strategy and the redesign of materials to support sales activity.

www.cmbcarpi.it / www.cittacontemporanea.it

LAMA, on behalf of CGIL (the Italian General Confederation of Labour), has conceived, designed and developed the digital platform www.ideadiffusa.it, with the aim to provide members of the Industrial Council and the Scientific Committee of CGIL with a working tool where updates and communications can be digitally managed.

The platform offers a series of contents (collected and selected by web via rss feed) as well as a repository; moreover, it directly hosts the debate on issues proposed by CGIL coordination, through calls to action for CGIL members.



UnipolSai and CRU Toscana have commissioned LAMA to design and conduct an action research and storytelling project to address the topic of work and future jobs.

LAMA conducted a desk research, organized stakeholder workshops (trade associations, trade unions, workers, entrepreneurs and professionals), conceived and managed a social communication campaign, created a website, designed and implemented the editorial project, which included the creation of 10 authorial video interviews shot by a film director.


EUREKA (European Urban REgenerators Knowledge Alliance) is an Erasmus+ project for the regeneration of urban spaces led by the Iuav University of Venice, involving 4 European universities and 11 entities from 9 countries, including LAMA.

It was awarded a €997,805 grant in 2020 for 3 years of activity, with the aim of training tomorrow’s Urban Innovators: a new professional profile capable of supporting and managing urban transformations based on investment in knowledge and culture with a strong social impact.

C.BIO, an acronym for Cibo Buono Italiano e Onesto (Good Italian and Honest Food), is a supermarket/boutique in the Sant’Ambrogio neighborhood of Florence, opened in 2017 under the leadership of Florentine chef Fabio Picchi.

After dealing with the strengthening of the Picchi-Cibreo brand web identity through the development of the new dedicated website, LAMA was involved in the managerial and strategic support for the implementation of the new C.BIO project. Specifically, LAMA supported C.BIO’s management in enabling all the technological compartment necessary for the retail activity, as well as facilitated the identification and setup of business intelligence tools.


LAMA, on behalf of CGIL, conceived, designed and developed the digital platform www.ideadiffusa.it with the aim of providing members of the CGIL Industrial Council and Scientific Committee with a working, updating and communication tool.

In fact, the platform not only offers a range of information content (collected and selected from the web via rss feeds) but also a system for sharing documents (repository) and for debate on issues proposed directly by the CGIL Coordination (via call to action to which each member can respond by publishing posts).



The social cooperatives CIDAS of Ferrara and Cadiai of Bologna are important third sector entities in Emilia Romagna on which many essential social services depend, including the Residences for the Elderly.

As the population ages, new needs emerge other than those related to acute non-self-sufficiency, but increasingly related to progressive near-non-self-sufficiency and social isolation. LAMA was commissioned to conduct a feasibility study on possible new models of light residential service: we carried out the design of the new service and the economic-financial sustainability plan (business planning) for it.

www.cidas.coop / www.cadiai.it

The programme, promoted by the Robert Bosch Stiftung Foundation (one of the largest business foundations in Europe), was coordinated by Impact Hub Global and managed in collaboration with Impact Hubs in Moscow, Florence, Birmingham, Zagreb and Yerevan. Each of the five Hubs created a working group of 20 people with different backgrounds, aimed at investigating the dimensions of “local challenges” that potentially block routes to employment, and then identifying concrete solutions to be put in place.

So in Florence we created Radical Learning: a platform for certifying learning in informal contexts. A way to enhance transversal skills and prepare for the future of the labour market.


Coopser is an historic cooperative from Ferrara which works in logistics and porterage. From 2007, both the geographical area and the market in which they operate entered into crisis, causing negative repercussions on the company’s performance.

We were tasked with analysing the company from a systemic perspective in order to evaluate the various components (economic, financial, and organisational). We carried out a performance assessment, proposed a reorganisation strategy, and supported the Board in implementing it. Finally, we assisted the cooperative in the selection of the director, accompanying them for strategic decisions.


A small family run textiles company from Prato, which had always worked on behalf of third parties, decided to enter the B2C market thanks to the opportunities offered by online sales.

We worked on the integration of (already present) Amazon business sales channels, with an e-commerce platform that we created on the website of the proprietary brand “Dalle Piane Cashmere”. Having prepared the IT infrastructure, we defined web marketing and conversion strategies for specific markets (Italy and USA), taking on the content strategy and the direct management of social channels. Finally, we implemented a reporting system for monitoring performance. These actions culminated in a growth in online B2C turnover of 1317% in the first 2 years of activity.