+ CASCINE is a collective contribution of civic imagination on the Parco delle Cascine in Florence, created to promote its identity as a cultural institution and common good.
It was a path of research, stakeholder engagement and communication, promoted by Manifattura Tabacchi and LAMA, with the aim of bringing to the city’s attention the issue of governance, protection, enhancement and liveability of Florence’s largest green lung.
As part of the project, LAMA also took care of brand identity with a study aimed at enhancing the park’s prominence as a living being, with which to learn to relate in a more empathetic manner. The process produced a collective imagination document, an augmented map of the park and a call for projects intended to create a public digital archive of the numerous studies and projects on the park from various disciplinary perspectives.
