responses to change

In 2015 LAMA, in partnership with Social Seed,
was commissioned by the Unipolis Foundation to conduct a research aimed at analyzing emerging forms of collaborative and sharing economy, and identifying points of contact or interaction with the world of cooperative enterprises, highlighting the areas of innovation and “mutual contamination” that can emerge from these two worlds.

The research offers a reßection on the role that cooperative principles and models can play in proposingdemocratic collaborative economic models.


In the 2018 LAMA promoted and edited the White Paper entitled “Designing multi-stakeholder urban regeneration”, through a course of study, analysis and collaboration with different actors and professionals representing different needs and points of view. The book aims to be a tool for planning a new model of urban regeneration interventions: combining the involvement of communities, the quality of the real estate offer, the mobilization of public-private Þnance and the protection of collective interests.

Useful for public administrations, professionals and real estate developers with an open vision of the city of the future: sustainable, inclusive, polycentric and biodiverse.


In Italy, community-based cooperation is both a tool and an outcome of a vast community resilience phenomenon taking place in those “inner areas” of the Country which are frequently more deprived and less accessible; the promotion of Community Cooperatives can be ultimately considered as a policy instrument to support these areas.

LAMA, together with Irecoop Emilia Romagna, implemented a feasibility study aimed at investigating the topic of Community Cooperatives, as well as the impacts generated by the application of this model with regards to territorial presence, care and development. The study has been implemented in collaboration with Italia Consulting Network SpA, A.I.C.CO.N., Atlante, Euricse, Fondazione Barberini, Università di Tor Vergata.


Nesta Italy in 2018, with the support of Unicredit, launched a national mapping of the innovative practices in health and welfare, focusing specifically on “Collaborative health” models, as the ones that leverage on individual and collective empowerment and on the enabling role of technologies to promote greater inclusiveness and systemic sustainability.

LAMA analysed the Italian context, interviewing stakeholders and developing the conceptual framework for collaborative health in Italy. LAMA also contributed to the mapping of case studies and the production of final recommendations addressed to health systems, non-profit organisation and companies.


EUREKA (European Urban REgenerators Knowledge Alliance) is the Erasmus+ project for urban regeneration led by the University of Venice in partnership with 4 european universities and 32 organisations in 9 different countries.

The Eureka project aims to develop new multidisciplinary approaches to teaching and learning, facilitating the exchange and co-creation of knowledge. Through the collaboration between businesses, universities and local communities, Eureka will develop a training course for the definition of the professional figure of the “urban innovator”, as a subject capable of managing sustainable urban regeneration processes in urban spaces.

In the framework of the Erasmus+ project “Sharing, Collaboration, Cooperation”, LAMA codesigned
the creation of a new toolkit with the aim of supporting training bodies, schools and universities to innovate their methodologies with horizontal and hybrid approaches, which are typical of coworking and collaborative spaces.

The toolkit provides a set of tools for every phase of the design of collaborative spaces and collaborative learning experiences, relying on the already existing resources collected during the research and mapping phases of the project.


The Dynamo Foundation is hosted in the properties of KME, an important company in the copper sector. The foundation is a social enterprise that works in support of families with minors suffering from serious illnesses.

KME and Dynamo Camp requested to LAMA a qualitative and quantitative feasibility study for the use of the very large unused warehouses in Limestre and Fornaci di Barga (Tuscany), with the intention of redeveloping them and hosting a social business district called “Dynamo Social Valley”.


In partnership with AUDIS, Nomisma, Euregio + and Dentons, LAMA carried out a case study to analyze the opportunity of urban regeneration interventions on public buildings from a technical, legal and economical perspective.

The report indicates some viable mechanisms that allow Public Administrations to use national energy efficiency incentives for public buildings as a way to trigger requalification and regeneration of entire areas e neighborhoods.


Following the expropriation from ‘Ndrangheta of one of the most important palaces in the center
of the small town of Polistena (Gioia Tauro), the Valle del Marro Libera Terra Social Cooperative, in partnership with “Il cuore si scioglie” Foundation, the local parish and “Con il sud” Foundation, asked LAMA to carry out a feasibility study for the regeneration of the building in view to transform it into the “Pino Puglisi” multi-functional center providing:

  • Requalification of the building;
  • Establishment of accommodation activities (hostel,restaurant);
  • Area used for coworking;
  • Area used for social activities;
  • Settlement of a small shopping center for eco-bio products of “Libera” association


LAMA supported Ergon Associates in the process of stakeholder engagement for the human rights evaluation of the project “Trans Adriatic Pipeline” in Apulia region, Italy. To this end, LAMA organized meetings with the different formal (municipalities, trade unions, trade associations) and informal stakeholders (local associations) in Apulia region and Rome, carrying out semi-structured interviews in order to produce a report containing information and recommendations for TAP.


In 2013 LAMA founded The HUB s.r.l., a fully owned company which manages the coworking space Impact Hub Florence, member of the international network of coworking spaces for social innovation “Impact HUB”.

2000sqm inside the former customs of Florence Rifredi, transformed into a place of work, human relations and sociality for professionals and companies, which today has a community of approximately 200 coworkers. Here LAMA also based its headquarter.


For CMB Immobiliare tackling the “Città Contemporanea” intervention in Milan (500 new accommodations) was a new challenge: a more refined product, for a younger, more international target of clients.

In 2017, LAMA carried out a CAWI survey on more than 2,500 potential customers, with the purpose of better profiling the characteristics of the “Typical customer”. The results of the survey guided the design of the communication and marketing strategy and the redesign of materials to support sales activity.

www.cmbcarpi.it / www.cittacontemporanea.it

LAMA, on behalf of CGIL (the Italian General Confederation of Labour), has conceived, designed and developed the digital platform www.ideadiffusa.it, with the aim to provide members of the Industrial Council and the Scientific Committee of CGIL with a working tool where updates and communications can be digitally managed.

The platform offers a series of contents (collected and selected by web via rss feed) as well as a repository; moreover, it directly hosts the debate on issues proposed by CGIL coordination, through calls to action for CGIL members.



UnipolSai and CRU Toscana have commissioned LAMA to design and conduct an action research and storytelling project to address the topic of work and future jobs.

LAMA conducted a desk research, organized stakeholder workshops (trade associations, trade unions, workers, entrepreneurs and professionals), conceived and managed a social communication campaign, created a website, designed and implemented the editorial project, which included the creation of 10 authorial video interviews shot by a film director.


The T-Factor H2020 project experiments methods and tools for enhancing the cultural heritage of cities by promoting multi-stakeholder urban regeneration projects. Focusing on the time between the approval of the masterplan and the completion of the construction site, T-Factor shows how temporary uses can be extraordinary opportunities for cultural, social and economic activation, making urban regeneration more effective, sustainable and resilient. The project includes 25 partners from 11 European countries as well as two partners from China and USA.

In the project LAMA leads the Transformation Agency that coordinates the city-making methodologies in the 6 pilot interventions in the cities of London, Bilbao, Amsterdam, Kaunas, Milan and Lisbon.


(Ph: Cortile della Ciminiera di Manifattura Tabacchi, by Niccolò Vonci)


Open Design & Manufacturing is an Erasmus+ Knowledge alliance experimenting processes of experiential, distributed and collaborative learning on the themes of open design and manufacturing.

The aim of the project is to innovate traditional training systems to produce professionals and knowledge able to face global economic challenges. Thanks to this three-year project, makers, university professors, researchers, students, and entrepreneurs from Europe and China, have experienced training courses, thematic events and international mobility that have allowed them to structure themselves as a learning community.


Business as usual and the social economy are often dealt as independent sectors. But, over time we attested in Europe experimental forms of impact-oriented collaboration between the two, bringing an important innovative potential and concrete impact on communities.

Under the leadership of Technopolis, in partnership with other international research centers, LAMA carried out an impact study on the topic, elaborating a collaborative evaluation model, co-created with experts, companies and stakeholders. The study was commissioned by EASME (EU Commission) as a follow up to the European Social Business Initiative.


Artificial Intelligence is changing our ways of producing, consuming, providing care, and participating. In the future, our world will be increasingly shaped by new technologies, and it’s then fundamental to ask ourselves how we can make the most of them in order to ensure they become tools for well-being, serving the priorities and needs of collectivity.

Through research tools and the involvement of experts at international level, LAMA carried out a study aimed at mapping out how AI is used today in collective projects, to enable new forms of exchange and collaboration, and to find solutions for shared problems at local and global scales. Furthermore, the study highlighted some future trends, and suggested innovation scenarios aimed at exploiting this potential in different sectors.


The housing cooperative Uniabita was facing a stagnation in sales of the new complex developed in Sesto San Giovanni (Milan, 250 accommodations) called «Univillage».

In 2018, LAMA carried out a CAWI survey on the contacts collected by Uniabita. Based on the results of the survey LAMA designed the marketing strategy diversifying contents for specific targets. The strategy led to the completion of sales in two years.


Now more than ever, social challenges require innovative, effective and shared solutions. For those who want to make a difference, it’s becoming more important to be able to measure results and share knowledge with
all of the stakeholders involved.
This is why we support public and private, profit and non-profit organisations in assessing the social impact of their programmes and projects, adapting methodologies and tools to different needs, and enhancing results, both in strategic terms and with respect to external communication.

Since 2016, we have been accredited for the Impact Assessment of projects financed by the Social Enterprise ‘Con i Bambini’ (the managing body of the government Fund for Action Against Child Education Poverty) and we are evaluation partners of numerous winning projects.


The programme, promoted by the Robert Bosch Stiftung Foundation (one of the largest business foundations in Europe), was coordinated by Impact Hub Global and managed in collaboration with Impact Hubs in Moscow, Florence, Birmingham, Zagreb and Yerevan. Each of the five Hubs created a working group of 20 people with different backgrounds, aimed at investigating the dimensions of “local challenges” that potentially block routes to employment, and then identifying concrete solutions to be put in place. As a result, in Florence we created Radical Learning: a certification platform for learning in informal contexts, and a means of enhancing transferable skills and preparing for the future of the labour market.


Manifattura Tabacchi in Florence is a former industrial complex of over 100,000 sqm where the investment funds PW Real Estate III LP (Aermont Capital LLP) and Cdp Immobiliare (Cdp Group) are carrying out a major urban regeneration project.

LAMA was commissioned to design and run temporary uses programmes during the redevelopment process, to manage the waiting time necessary for completion of the large construction site – by leading activities of citizen engagement; and an artistic and cultural program that looks at contemporaneity and sustainability. LAMA is in charge of the facility management of a portion of Manifattura used for temporary uses, as well as all web and visual communication contents.


In 2018 we proved our commitment to enhancing our experience as city makers, with the writing of a White Paper entitled “Designing multi-stakeholder urban regeneration”, through a course of study, analysis and community building between different available actors and different points of view. It represented a contribution of knowledge and case studies to create a useful tool for Public Administrations, Professionals, Employees, and real estate development funds, aimed at enabling processes and policies of urban regeneration that see the presence of essential elements for the success and sustainability of these interventions, such as: the involvement of communities, the quality of the real estate offer, the mobilisation of public-private finance, the protection of collective interests, and the development of polycentrism and biodiversity in cities.


OpenMaker is a H2020 project supporting the European manufacturing ecosystem, creating a network of innovators, makers, manufacturing entrepreneurs, researchers and technology enthusiasts, and promoting their widespread collaboration. The project saw the involvement of 10 operating partners in four European countries, the United Kingdom, Spain, Slovakia, and Italy.

Through inspiration, networking and training opportunities LAMA contributed to the generation of innovative ideas and prototypes, developed by a community of makers and traditional manufacturing companies that we’ve created and managed in Italy.


Coopser is an historic cooperative from Ferrara which works in logistics and porterage. From 2007, both the geographical area and the market in which they operate entered into crisis, causing negative repercussions on the company’s performance. We were tasked with analysing the company from a systemic perspective in order to evaluate the various components (economic, financial, and organisational). We carried out a performance assessment, proposed a strategic reorganisation strategy, and supported the Board in implementing it. Finally, we assisted the cooperative in the selection of the director, accompanying them for strategic decisions.


A small family run textiles company from Prato, which had always worked on behalf of third parties, decided to enter the B2C market thanks to the opportunities offered by online sales. We worked on the integration of (already present) Amazon business sales channels, with an e-commerce platform that we created on the website of the proprietary brand “Dalle Piane Cashmere”. Having prepared the IT infrastructure, we defined web marketing and conversion strategies for specific markets (Italy and USA), taking on the content strategy and the direct management of social channels. Finally, we implemented a reporting system for monitoring performance. These actions culminated in a growth in online B2C turnover of 1317% in the first 2 years of activity.


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