responses to change

The T-Factor project experiments methods and tools for enhancing the cultural heritage of cities by promoting multi-stakeholder urban regeneration projects. Focusing on the time between the approval of the masterplan and the completion of the construction site, T-Factor shows how temporary uses can be extraordinary opportunities for cultural, social and economic activation, making urban regeneration more effective, sustainable and resilient. With a budget of 8,5 mln € co-financed by the European Commission Horizon 2020 program, the project includes 25 partners from 11 European countries as well as two partners from China and USA.

In the project LAMA leads the Transformation Agency that coordinates the city-making methodologies in the 6 pilot interventions in the cities of London, Bilbao, Amsterdam, Kaunas, Milan and Lisbon.

Consortium Partners:

LAMA, ANCI Toscana, PlusValue, University of the Arts London, Politecnico di Milano, Futuribile, LAND Italia, Espacio Open, TECNALIA, Aalborg University, Friche la Belle de Mai, Waag Society, Kaunas University of Technology, Universidade Nova de Lisboa, Universitat Oberta de Catalunya, City of Bilbao – Bilbao Ekintza, City of Kaunas, TU Dortmund University, Stadt Dortmund, iPropeller, City of Lodz, London Borough of Camden, Kaunas 2022, Università Statale di Milano, Tongji University – College of Design & Innovation.

(Ph: Cortile della Ciminiera di Manifattura Tabacchi, by Niccolò Vonci)


OD&M (Open Design & Manufacturing) is an international community that experiments with processes of experiential, distributed and collaborative learning on the themes of open design and manufacturing.

The aim of the platform is to innovate with traditional training systems so that they can produce professionals and knowledge that is able to face up to global economic challenges. Thanks to this three-year project, makers, university professors, researchers, students, and entrepreneurs from Europe and China, have experienced training courses, thematic events and international mobility that have allowed them to structure themselves as a learning community.

In collaboration with the University of Florence – DIDA, we have supported the building of this community, with online and offline tools, helped define the educational programme, identified the practical challenges that the students will have to overcome, organised events, and the circulated the results that have been achieved.

Businesses and the social economy are often thought about as independent sectors. In many cases, however, their interests overlap and can make a positive on society, generating forms of collaboration that carry an important innovative potential for the community. Together with the leading consultancy firm Technopolis, and 5 other international research centres, we carried out a study on the collaboration between social economy and businesses, which collected the views and experiences of hundreds of companies and organisations in Europe, through questionnaires, interviews and comparison workshops. In particular, our team oversaw the Impact Work Package, developing a collaborative evaluation model that was created together with industry experts, companies and stakeholders. The study was commissioned by EASME (EU Commission) as a follow up to the Social Business Initiative, a European social enterprise support initiative.

Artificial Intelligence is changing our ways of producing, consuming, providing care, and participating. In the future, our world will be increasingly shaped by new technologies, and so it is fundamental that we ask ourselves how we can make the most of them in order to ensure they become tools for well-being, serving the priorities and needs of collectivity.

Through research tools and the involvement of experts at an international level, we carried out a study aimed at mapping out how AI is used today in collective projects, to enable new forms of exchange and collaboration, and to find solutions for shared problems at local and global scales. Furthermore, the study highlighted some future trends in development, and suggested innovation scenarios aimed at exploiting this potential in different sectors.

In 2017 we were commissioned by CoopServizi, through UniAbita, one of the largest building cooperatives in Italy with over 18 thousand members and a net worth of over 280 million euros, to design and develop a branding and promotion strategy for the Univillage housing complex in Sesto San Giovanni, where 155 apartments had remained unsold.

The Univillage area, in the Cascina Gatti district, had undergone an important urban redevelopment process by UniAbita itself which, in addition to the reclamation of the area, had overseen the creation of a public urban park with cycle lanes and pedestrian paths, a covered square with shops and an educational centre for children, and urban allotments.

After carrying out Data Analysis (CAWI method) that allowed us to identify targets, we devised a marketing and destination branding strategy. This entailed restyling and preparation of the sales office, the creation of information materials, the creation of a dedicated website, and the generation of content for story telling videos and animations for social channels. In 22 months of activity we collected (through online leads) over 2,500 requests which resulted in 767 appointments, with 93 apartments sold for a total value of 20 million Euros (ROAS = 6.726%).

Now more than ever, social challenges require innovative, effective and shared solutions. For those who want to make a difference, it’s becoming more and more important to be able to measure results and share knowledge with all of the stakeholders involved. This is why we support public and private, profit and non-profit organisations in assessing the social impact of their programmes and projects, adapting methodologies and tools to different needs, and enhancing results, both in strategic terms and with respect to external communication. Our areas of competence extend beyond health, technologies and social innovation to include the socio-educational sector. Since 2016, we have been accredited for the Impact Assessment of projects financed by the Social Enterprise ‘Con i Bambini’ (the managing body of the National Fund for action against child education poverty) and partnering assessors of numerous winning projects.

The programme, promoted by the Robert Bosch Stiftung Foundation (one of the largest business foundations in Europe), was coordinated by Impact Hub Global and managed in collaboration with Impact Hubs in Moscow, Florence, Birmingham, Zagreb and Yerevan. Each of the five Hubs created a working group of 20 people with different backgrounds, aimed at investigating the dimensions of “local challenges” that potentially block routes to employment, and then identifying concrete solutions to be put in place. As a result, in Florence we created Radical Learning: a certification platform for learning in informal contexts, and a means of enhancing transferable skills and preparing for the future of the labour market.

Manifattura Tabacchi in Florence is a former industrial complex of over 100,000 sqm where investment fund PW Real Estate III LP (Aermont Capital LLP) and Cdp Immobiliare (Cdp Group) are carrying out a major urban regeneration project. We have been tasked by MTDM, the company overseeing the regeneration project, to support the redevelopment of the buildings – during the time necessary for the completion of the large-scale building works – with citizen engagement activities; promoting a contemporary artistic and cultural programme which also deals with issues of sustainability; facility management of the available areas; and all web and visual communications. In the first 18 months, we have seen the successful involvement of over 200,000 people in the activities taking place there. In the summer season of 2019 alone, there were 260 largely free initiaitives aimed at children and families, the involvement of over 300 artists, 70 DJ sets, 35 workshops, 15 talks, 7 exhibitions, 50 film screenings, carried out in collaboration with over 60 different partners.

In 2018 we proved our commitment to enhancing our experience as city makers, with the writing of a White Paper entitled “Designing multi-stakeholder urban regeneration”, through a course of study, analysis and community building between different available actors and different points of view. It represented a contribution of knowledge and case studies to create a useful tool for Public Administrations, Professionals, Employees, and real estate development funds, aimed at enabling processes and policies of urban regeneration that see the presence of essential elements for the success and sustainability of these interventions, such as: the involvement of communities, the quality of the real estate offer, the mobilisation of public-private finance, the protection of collective interests, and the development of polycentrism and biodiversity in cities.

OpenMaker is a European project of the Horizon 2020 programme which aims to support the European manufacturing ecosystem, creating a network of innovators, makers, manufacturing entrepreneurs, researchers and technology enthusiasts, and promoting their widespread collaboration. The project saw the involvement of 10 operating partners in four European countries, the United Kingdom, Spain, Slovakia, and Italy, the area represented by ourselves and the Topix Consortium. 4 accelerators in 4 countries; more than 100 events organised across Europe; 137 proposals collected during the international calls, 21 of which were each awarded with 20 thousand euros of investment; 420 thousand euros disbursed in total for the development of the winning proposals; over 500 subscribers to the platform. More specifically, through inspiration, networking and training opportunities aimed at the generation and development of innovative ideas and prototypes, we have built and managed an Italian community of makers and traditional manufacturing companies that has produced and financed 10 innovative prototypes.

Coopser is an historic cooperative from Ferrara which works in logistics and porterage. From 2007, both the geographical area and the market in which they operate entered into crisis, causing negative repercussions on the company’s performance. We were tasked with analysing the company from a systemic perspective in order to evaluate the various components (economic, financial, and organisational). We carried out a performance assessment, proposed a strategic reorganisation strategy, and supported the Board in implementing it. Finally, we assisted the cooperative in the selection of the director, accompanying them for strategic decisions.

A small family run textiles company from Prato, which had always worked on behalf of third parties, decided to enter the B2C market thanks to the opportunities offered by online sales. We worked on the integration of (already present) Amazon business sales channels, with an e-commerce platform that we created on the website of the proprietary brand “Dalle Piane Cashmere”. Having prepared the IT infrastructure, we defined web marketing and conversion strategies for specific markets (Italy and USA), taking on the content strategy and the direct management of social channels. Finally, we implemented a reporting system for monitoring performance. These actions culminated in a growth in online B2C turnover of 1317% in the first 2 years of activity.