Città delle donne

Città delle donne

“La città delle donne” (The city of women) is the title of an event organised by LAMA and the Florence City Council’s urban planning department, as an initiative to disseminate the principles of gender applied to urban planning.

LAMA took care of the naming, the brand identity, and a cross-media online and offline mini-campaign, with the physical and symbolic use of stickers that ‘applied’ the gender perspective to the places in the city.