A small family run textiles company from Prato, which had always worked on behalf of third parties, decided to enter the B2C market thanks to the opportunities offered by online sales. We worked on the integration of (already present) Amazon business sales channels, with an e-commerce platform that we created on the website of the proprietary brand “Dalle Piane Cashmere”. Having prepared the IT infrastructure, we defined web marketing and conversion strategies for specific markets (Italy and USA), taking on the content strategy and the direct management of social channels. Finally, we implemented a reporting system for monitoring performance. These actions culminated in a growth in online B2C turnover of 1317% in the first 2 years of activity.
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