How to create and promote a residential brand in a new suburb?

The housing cooperative Uniabita was facing a stagnation in sales of the new complex developed in Sesto San Giovanni (Milan, 250 accommodations) called «Univillage».

In 2018, LAMA carried out a CAWI survey on the contacts collected by Uniabita. Based on the results of the survey LAMA designed the marketing strategy diversifying contents for specific targets. The strategy led to the completion of sales in two years.