Firenze Prossima – Participatory Pathway 2021 is the City of Florence’s participatory pathway on the Municipality’s new Structural Plan and Operational Plan. LAMA won the Administration’s tender in a joint venture with Sociolab Impresa Sociale as lead partner. A hybrid, next-generation citizen engagement pathway, that held together the physical and digital dimensions, mixing live assemblies, mobile stations around the city, and online webinars, with specific tools to target different citizen audiences. Specifically, LAMA handled the project’s institutional communication, online and offline, and the Urban Innovation Lab call for university students.
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