How to organise work and rethink external communication?

For CMB Immobiliare tackling the “Città Contemporanea” intervention in Milan (500 new accommodations) was a new challenge: a more refined product, for a younger, more international target of clients.

In 2017, LAMA carried out a CAWI survey on more than 2,500 potential customers, with the purpose of better profiling the characteristics of the “Typical customer”. The results of the survey guided the design of the communication and marketing strategy and the redesign of materials to support sales activity.

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