How to transform an ex-industrial complex into a place of contemporaneity?

Manifattura Tabacchi in Florence is a former industrial complex of over 100,000 square metres where the investment fund PW Real Estate III LP (Aermont Capital LLP) and Cdp Immobiliare (Cdp Group) have decided to promote a major urban regeneration project.

LAMA was commissioned by the MTDM development project management company to accompany the redevelopment of the buildings – in the management of the waiting time necessary for the completion of the large construction site – with citizen engagement activities; artistic and cultural programming that looks at contemporary and sustainability issues; facility management of the available areas; and all web and visual communication.