How to transform an ex-industrial complex into a place of contemporaneity?

Manifattura Tabacchi in Florence is a former industrial complex of over 100,000 sqm where the investment funds PW Real Estate III LP (Aermont Capital LLP) and Cdp Immobiliare (Cdp Group) are carrying out a major urban regeneration project.

LAMA was commissioned to design and run temporary uses programmes during the redevelopment process, to manage the waiting time necessary for completion of the large construction site – by leading activities of citizen engagement; and an artistic and cultural program that looks at contemporaneity and sustainability. LAMA is in charge of the facility management of a portion of Manifattura used for temporary uses, as well as all web and visual communication contents.